CHECK OUT THE CLOT X NIKE FLUX DUNK—IRL—AT ITS POP-UP AT JUICE
“The shoe, at every angle you move, gives you a different feel,” says CLOT Founder Edison Chen. Well, here's your chance see it for yourself. Check out the CLOT x NIKE FLUX DUNK, IRL, by visiting its pop-up space, set to open at select JUICE locations from 11 March 2022.
Yes, you've all seen the campaign, but photos and videos just can't do this shoe any justice. To help better deliver the concept of flux and fluidity of the CLOT x NIKE FLUX DUNK, and to allow us to actually see this bedazzling lenticular effect with our own naked eyes, CLOT is opening a series of pop-up space at select JUICE locations (see the list below) before raffle begins. Transforming the stores in-and-out with lenticular-inspired creative concepts and display walls, the pop-ups shall provide visitors with a unified and immersive experience into the world of CLOT x NIKE FLUX DUNK, envisioned by Edison Chen.
Hong Kong, in particular, will see the shoe taking over our JUICE Causeway Bay store starting 11 March 2022. But there's more: To get the momentum going, a roadshow comprising a set of three large installations shall appear on Paterson Street, leading up to the store.
The roadshow begins with an impressive 3D optical illusion art installation installed in mid-air. Featuring CLOT and Nike logos morphed into one, walk around to see the logos interchange depending on your point of view—a prelude to discovering the lenticular effect on the CLOT x NIKE FLUX DUNK. Walk further ahead, and you’ll find three animated digital displays of the Flux Dunk, giving you a first overview of the sneakers. Admire its ultra-sleek aesthetic before stepping towards the third installation located at the end of the street. Rendered in the text ‘FLUX THAT’, this final installation hints at the concept of movement and change behind the CLOT x NIKE FLUX DUNK.
As you reach the front of the JUICE Causeway Bay store, make sure to pause and admire the CLOT x Nike co-branded logo that covers the entire facade, and the animated 3D digital displays of the Flux Dunk at the side of the store. Step inside and be welcomed by an enormous CLOT x NIKE FLUX DUNK printed on a lenticular art wall on the right, and animated digital displays of the sneakers on the left. Check out the real-life version on the showcase, and explore, up close, the captivating lenticular change that continues harmoniously throughout the entire shoe. Spot the lenticular tongue tag that switches between CLOT and Nike logos for a little dose of nostalgia, which coordinates beautifully with the futuristic design.
Every pair of CLOT x NIKE FLUX DUNK will come with a collectible card featuring one of the six lenticular designs, including a limited edition and an ultra-rare version autographed by Edison Chen. Take a look at these exclusive collectibles at the dedicated feature wall within the pop-up, which marks the first CLOT x Nike creation of its kind. While you’re there, don’t miss out on a fun, photo-booth section of lenticular photos, or shop from the lenticular-inspired apparel from CLOT’s latest collection.
Keep the energy up even after leaving the store. CLOT is spreading the ‘FLUX THAT’ philosophy of the CLOT x NIKE FLUX DUNK worldwide, starting with lenticular-filled billboards, posters, and more scattered across Hong Kong. Find them all and tag #FluxThat, @juicestore and @CLOT for a chance to get featured.
The CLOT x NIKE FLUX DUNK is set to launch exclusively at JUICE selling doors on 18 March 2022, details here. Find out how to enter the raffle at this link.