CLOTTEE Presents Its Spring 2019 "United Colors" Campaign Featuring JB

CLOTTEE Presents Its Spring 2019 "United Colors" Campaign Featuring JB

CLOTTEE By CLOT’s latest collection follows in the footsteps of Winter 2018’s “Self-Love”, with another uplifting, hopeful message. “United Colors” highlights the importance of being a global citizen, without prejudice or discrimination towards any walks of life. Differences in opinions will always exist, but the importance of being open-minded and respectful should always transcend. The graphics in this collection are composed of a bright, varied color palette - a representation of inclusivity. Gradients are also utilized throughout the collection. The transition between and the blending of different colors further demonstrate the notions of unity and harmony and help drive home this youthful, uplifting collection.

Key pieces include a full tracksuit set that has gradient dyed panels and a hooded windbreaker constructed out of textured nylon.

For the visual campaign, we’ve tapped Hong Kong-based rapper JB, and up-and-coming star in Hong Kong's burgeorning hip-hop and creative scene. A pioneer of youth culture in the city, JB is the perfect face for the collection. Shot in sunny Stanley, the campaign hopes to mirror this season’s hopeful “United Colors” message.

CLOTTEE By CLOT's Spring 2019 collection will be available at JUICE Tsim Sha Tsui, Shanghai, Taipei and our Tmall store beginning on May 8, 2019. 


Photos by: Samuel Fung/CLOT, Reeve Lee/CLOT
Photography Assistants: Henry Cheung/CLOT, Alan Tsang/CLOT
Styling and Production: Helena Yeung/CLOT